ChrisFromIT t1_iu15qbz wrote
Reply to comment by Frosti11icus in Facebook Segments Ads by Race and Age Based on Photos | Ads with teenage girls are mostly directed at men over 55, while white people see fewer ads with Black faces, a new study finds. by chrisdh79
>This used to be true. Facebook has leaned heavily into marketing automation to allow ai to do constant multivariate testing and optimization without the advertiser necessarily even knowing what creatives and copy are being served.
That is what you said.
This was in response to my comment that Facebook's AI does not generate any ad copy.
By you saying "this used to be true" in response to my comment and the rest of your comment, it very much is saying that Facebook's AI is generating ad copies and displaying those ad copies.
And the advertiser knows that Facebook will serve one out of all the ad copies it has been given for the ad campaign. The only way that Facebook AI will serve a copy that the advertiser doesn't know about, is if it generates its own ad copy.
Frosti11icus t1_iu1llun wrote
>without the advertiser necessarily even knowing what creatives and copy are being served.
Bro, c'mon, reading comprehension. I didn't imply anything. This is verbatim what I said.
If I'm an advertiser and I give facebook 1000 pieces of copy to choose from, and I don't explicitly check every single of the thousands or millions of ads served, then I would have no idea which of the ad copy facebook is serving. Further, if I used a 3rd party AI to generate my ad copy, which isn't that unusual, then I might not have any idea at all what ad copy is being served.
ChrisFromIT t1_iu1plgv wrote
>I don't explicitly check every single of the thousands or millions of ads served, then I would have no idea which of the ad copy facebook is serving.
Two things here. First, if you are ad advertiser on Facebook, you know explicitly that Facebook can only serve the ad copies you give it for the ad campaign. You can give it a million different ad copies and you know 100% that any ads served for your ad campaign is one of those million different ad copies.
Second, Facebook tells you how many impressions are given for each ad copy and the click thru rate, so as an advertisers you can see what ads are being served.
>Bro, c'mon, reading comprehension.
I explained why I read it the way I did. It is your fault for not making it clear.
Frosti11icus t1_iu1r360 wrote
>Two things here. First, if you are ad advertiser on Facebook, you know explicitly that Facebook can only serve the ad copies you give it for the ad campaign. You can give it a million different ad copies and you know 100% that any ads served for your ad campaign is one of those million different ad copies.
>
>Second, Facebook tells you how many impressions are given for each ad copy and the click thru rate, so as an advertisers you can see what ads are being served.
Ok first thing, yes advertisers do give facebook the inputs on ad copy, but if you are doing large amount of programmatic advertising and cranking out ads left and right you're not spending a lot of time dissecting the nuances of your ad copy.
Second, yes facebook gives you data to track your ads, but if you are running hundreds or thousands of ads you aren't as a single person going to be analyzing the performance of any specific ad, (yet another thing that can also be easily handed over to AI btw) let alone each iteration of a given ad. It wouldn't even be possible to do that as a human if you have enough variations on your ad copy and creatives.
ChrisFromIT t1_iu1tyir wrote
You are essentially trying to argue that it is impossible for an advertiser to know what ads are in their ad campaign. I'm just arguing that there are tools there for them to know.
And frankly if they don't know what ads are in their ad campaign, that is not an advertiser you would want to use.
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