So what’s your solution? Given that beef is one of Brazil’s biggest exports and the money that is generated by this production and exportation improves the lives of countless Brazilian people. Should they simply suffer and die in poverty? Morality is simple when you don’t have to actually suffer the consequences firsthand. When you can simply sit on your high horse and say “meat bad” when you drive to your local market and enjoy the privilege of being able to purchase any number of globally sourced out of season fruits and vegetables with no thought to the suffering involved in their production.