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depressedpotato0001 t1_ja69wyq wrote

I'm wondering what is going on with the heavyweights here. I haven't seen news yet of industry leaders adopting this tech for anything unlike Microsoft did with Bing.

People are guessing it is just a matter of time but I'm not seeing the potential of the diffusion models truly capitalized.

Yes this could disrupt animation forever, will it though? Until big companies adopt the tech for their workflow all this talk is just a pipe dream.

Hopefully that changes soon.

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SupportstheOP t1_ja6b7ta wrote

Blockbuster had the opportunity to buy Netflix and perhaps later pursue the streaming model, but they never did. Sears had its own catalog that made perfect sense to transition to an online store format, yet they never did. Sometimes, big companies fail because they become stuck in their ways. Meanwhile, a new company eager to find its place can uproot them by embracing the new.

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depressedpotato0001 t1_ja6c0qc wrote

Of course, but does Stability.AI has any plans of opening a studio? Or is someone licensing this tech for anything at the moment or financing other diffusion models?

All I see is this, enthusiasts and some content creators playing with it, not enough scale to call for the singularity yet.

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Nukemouse t1_ja6qfck wrote

All it really takes is one investor to look at that corridor digital video and think "NEW TECHNOLOGY SILICON VALLEY DISRUPTION MONEY" and we will see those companies begin arising. Even before one produces anything, competitors will arise simply because they saw some other investor do it.

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Plus-Recording-8370 t1_jaaasjf wrote

No, investors do already see these things. It's just that the studios will tell them that this is not how it works.

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Ok_Sea_6214 OP t1_ja6omc7 wrote

That's where new players can come in and shake up the market. This fx crew could start their own business, create anime and sell it to Netflix. But they'll only have a window of a few months at best.

It's something I've said for a long time: the next Google or Apple or Amazon will come into existence over a very short time, months or weeks or days, and will devalue a lot of existing top companies. AGI will instantly bankrupt Google for one thing, because it's a direct competitor.

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Plus-Recording-8370 t1_jaab8a3 wrote

That fx crew business model isn't actual creating production level content, it's YT videos for noobs

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-NotAFederalAgent- t1_ja6lixp wrote

Considering the legality surrounding the datasets being used are still shaky at best, most companies probably don't want to take any risks with it.

The alternative could be to build their own datasets which are ethically sourced and thus unable to get them into possible legal trouble, but I assume it's just easier to hire individual artist and VFX specialists at that point.

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Plus-Recording-8370 t1_jaaa58s wrote

Because in real production you need something you can actually have control over and rely on. For instance, you want to be able to rerender it exactly the same again, you want to make specific changes. You want every frame to be tailored to your needs. The lack of all such things alike doesn't make it compatible with a modern production pipeline yet. But since most people just want to watch anything, regardless of it being shit, im sure it will be adopted soon.

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