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poobearcatbomber t1_iree4k6 wrote

Reply to comment by r0cket-b0i in We are in the midst of the biggest technological revolution in history and people have no idea by DriftingKing

90% of businesses with no strategy or product can be covered by a shitty template because their real marketing is Facebook.

Real companies with real products that actually hire real engineers/designers don't use that crap. Tell me exactly how AI is going to interpret qualitative opinion and make ROI decisions? How is AI going to do journey mapping? How is AI going to run Usability tests?

I intentionally made the switch from being an engineer to UX many years ago because I knew it could not be automated, it's too human. Code on the other hand will definitely be automated.

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r0cket-b0i t1_iref08t wrote

Exactly like how a bunch of designers do it after just two three years of experience, there are heuristics principles, funnel, heat maps and information architecture, ux is profoundly structured and scientific discipline, it's very easy to automate.

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poobearcatbomber t1_iregach wrote

That's absolutely not true. Every problem requires a different approach. If you are following the same process everytime, you're not doing good UX.

Those 2-3 year designers are guided and mentored by 15 year veterans.

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r0cket-b0i t1_ireiala wrote

Humans are simple, human condition, cognitive biases and behaviors have been known and mapped since the early days of religion, massively popular brands like Apple or Google have fundamentally horrible UX and noone, except for a bunch of designers cares. We have today AI solutions based on neural networks that create branding - https://www.artlebedev.com/ironov/ (or here https://ironov.artlebedev.com/ )brand, colors and typography also were "too human", sorry its gone, its automated, noone gives a shit, UX is next, start learning something new ;)

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poobearcatbomber t1_ireiqi3 wrote

Ok buddy. Apple & Google have shitty UX? Do you work for them? Do you know their KPIs? Stfu. You're ridiculous. You have no idea what you're talking about .

Branding is not even remarkably close to creating a product.

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