• There will simply be many new models and systems to do useful things in many areas.
• Some of them will also be useful to build virtual and physical companions with a somewhat human-like understanding and behavior at some point. The impact of the development will not be relevant in 2023, but the progress every year will matter later.
• Generally, the real important developments towards actual artificial intelligence will not create the biggest media hype.
• Content creation tools with some AI support will get so much better and more relevant, that there will be more and more content creators competing with big corporations, at least in comics and maybe short animations. It will also be more relevant for influencing society, including politics, competing about attention, hearts and minds. For those reasons it will create a backlash from the establishment.
• The 3090 as the cheapest 24GB (NVIDIA) GPU will go clearly below 1k in $/€, 12GB cards will be very cheap, and so become more affordable to researchers, students, hobbyists, and enthusiasts. Those GPUs and many used ones will spark more and more people at least playing around with some AI tools and models at home.
• Hopefully the chip and supply chain crisis will finally be less severe and we'll get more single board computers (SBCs) and TPUs on the market. Same for cheap BLDCs and servos in general. Good for people building robots and other things at home.
• Meta might loose it's funding for buying all VR game companies off the market, just to waste their time and skills. So there will be more actual VR games, or at least the development will get started, and also not only limited to standalone VR headsets.

Edit: Minor corrections for clarity