Big tech companies are people. People make companies. People keep them alive.

The company is nothing without people. So it’s not that people are years behind companies or that companies are years ahead, it’s simply that any individual you look at will usually seem insignificant, compared to a company.

Yet the companies are made of lots of insignificant people. That makes all of them significant, provided you don’t fall in the habit of assuming they are there to be superior to anyone. If you’re looking for problems you will often find them. Occasionally you need to let the companies sit a while to reorganise themselves a bit around changing priorities. Sometimes the strategies change.

An example for me is clothes washing. I leaned about micro plastics. Since then my strategies have changed. I learned about plant based eating. Since then, strategies changed.

The strategies aren’t so special. More of a ‘set of directions and principles to try to apply’.