Swiper_aplha t1_j1820b2 wrote
Reply to comment by anaIconda69 in I wonder how ChatGPT and other chatbot programs are going to affect the SEO and Digital Marketing industries? by addictedposter
>SEO as a thing will be dead soon though.
It's business related but, how will a GPT type AI-based SE generate revenue for the company that made it as the current gen SEs mainly rely on sponsored links and Ads? Also, these new ai based tools are currently many times more expensive than a regular SE when it comes to executing a search request
anaIconda69 t1_j183iro wrote
This is a matter of adoption and scaling. I don't know when it will happen, but as more people begin to use AI assistants, websites will have to adapt to new ways of searching for information online.
I'm sure Google will find a new (perhaps better) way to monetize, if I had to guess it would be by having a Google search assistant serve you a short answer to whatever query you enter, then a selection of websites with more information. Those websites would pay to be included in the selection, or otherwise optimize for being naturally selected by AI assistants.
Swiper_aplha t1_j189caz wrote
Yes you're right and Google is already taking the same path from what I see. For some search queries like for a place or a personality it shows info in a modular format like a collection of popular and most searched about them with an android 13 theme.
If this pay-to-be-shown model is adopted by Google then from where will the websites make money? Currently, they make most of it by serving ads the web page. Hope most of the info on the internet doesn't get paywalled
anaIconda69 t1_j18l8s3 wrote
Maybe the AI would give just a little info and offer to send you to those websites, and once there you'd get ads. Unless that model changes as well.
I've left the mass advertising industry a few years ago so I'm not sure how PPC ad campaigns are performing these days. Heard the banner blindness effect is progressing and advertising increasingly relies on trust and image.
addictedposter OP t1_j187pow wrote
Maybe Google will even make their own bot? Or could be that every tech company will join in on the chatbot bandwagon like it usually does. Then educators will even add how to use chatbots for “optimizing their websites lol. Instead of “how to SEO” type of content.
Swiper_aplha t1_j188pso wrote
Google assistant is halfway there I guess, they're testing out a lot of AI models from what I've read and have released a beta called imagen that can do text to image
anaIconda69 t1_j18lfym wrote
You're spot on. Google has a reputation to uphold so I wouldn't expect a ChatGPT clone from them. But they will answer - time will show how.
addictedposter OP t1_j186z8h wrote
Kinda sad that’s how people put it. Or will SEO evolve instead? Like I wonder what’s going to happen to all the optimization of metadescriptions, CTAs, headlines etc. Like if everyone can be a “copywriter” or “blog writer” thanks to AI, maybe there’s going to be a newer way of “optimizing” a website or social media platform.
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