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genshiryoku t1_j185rdk wrote

I think Search Engines themselves are most likely going to implode or disrupted.

A lot of people have switched to ChatGPT for explanations and questions that normally would have been the area of Search Engines.

So instead of thinking about ChatGPT populating search engines with SEO techniques and clickbait. I think they'll cut out the middle-man and internet searches will primarily be done through AI conversations.

I say this as a very senior person working in IT. You are right about questioning your job security. Think about how SEO would work in an AI search world. The only viable technique I can think of right now is to populate the training set (The internet) with terms to such a degree that the trained AI model makes correlation between certain terms and whatever you want to optimize for for marketing reasoning. Although that would be considered a bug by the AI designers and thus not a long term strategy.

I will give you the same advice I'm currently giving to junior software developers: Try to switch careers away from digital manipulation of data and add a physical dimension to your job if you still want to have a career in 5-10 years time.

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addictedposter OP t1_j188q03 wrote

Ah… such is the world of freelance and the tech world. What do you mean by physical dimension though? Like physical jobs? I used to be an all around handyman before I was doing PPC, SEO and SMM. If worse comes to worse, that might be where it’s at… or just keep upskilling like how every freelancer is doing.

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genshiryoku t1_j189nmi wrote

Something related to your area of expertise that has a physical dimension to it. Like actually having to physically be doing something for SMM.

If you're upskilling be sure to think about this physical factor. For example in the IT sector embedded software engineers have a leg up on general software engineers because there is a physical component to it which is hard(er) to automate away.

If you're thinking about continuing the SMM way then be sure to specialize in more abstract/unconventional ways that add a physical dimension to it. So not just merely thinking about typed text through social media or written strategies.

I'm not an expert on marketing though so you yourself will have to think and find out on your how own how to navigate this disruption.

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