>Science is already fascinating and worthy of clicks without lying and baiting

Sure! But, in a vicious media economy where very few people will actually pay you money directly for your product, sites will be heavily incentivized to seek clicks (i.e. ad revenue) at the expense of all else. Until that incentive is removed, expect this to keep happening.

Because the truth is: Everyone here complains about these sorts of posts ad nauseum, but they're still posted, still upvoted, and still generate a ton of discussion and eyeballs. We've voted with our clicks, and clickbait won.