I’m from Seattle. I think it’s a very obvious marketing ploy to sell merch. No problem with that. It’s not to my liking, and I can’t put my finger on it other than it reminds me of when after the Mighty Ducks movie came out and many NHL teams tossed old logos and themes to introduce cartoony, cutesy, kid-oriented stuff on a violent game played by adult teams. It was just too much pandering to try to expand a fan base. I will probably buy my kid one of the plushies, but would have preferred something less “Barney The Dinosaur”.