Why do people dislike Bass Pro/Johnny Morris? It's politics mostly. They don't like Republicans and what they represent. And the stereotypical Republican likes guns, trucks, hunting, fishing etc., things closely associated with Bass Pro.

I like shopping at Bass Pro, and I like guns and fishing. I'm probably liberal by Springfield standards, but other places I'd be considered centrist. For me, it's not about politics. Sign's too bright. End of story. You don't think it's too bright? Good for you, I'm glad it doesn't bother you.

I already told someone else that where you live has no impact on my opinion about the sign. I don't care if you live inside the sign and think it should be 10x brighter. I think it's too bright.