They do have 10G, truly meant for business, via Full duplex fiber with DOCSIS 4.0.

They're just marketing the 10G shit at residential customers, esp. gamers & gen z'ers who want to be the coolest, and more so because of their customers' ignorance & "dependance" 🙄on the Internet.

You can't use 10G in residential, unless you have a business grade network, CE doesn't support 10G speed.

Edit: quotes on dependence for sarcasm