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aaOzymandias t1_jc1qbgy wrote

Spotify should play music, not hold my attention. It is shit design.

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GrouchyDirection7201 t1_jc2qhop wrote

Yeah, it helps it you think about this as a case.

Its Q3 2022. Spotify has spent $XM on loyalties, exclusive artists deals (e.g. Joe Rogan) etc. The overall user growth listening to this music and podcasts we paid for is decreasing. We forsee our users ignoring Spotify and prefering to spend time on TikTok, Insta etc for entertainment, curate music taste etc. We want to double down on user engagement and get users interested in Spotify. You are the PM in charge of the new Spotify. What do you do?

If your answer is "spend more money on music and stream that" - we already spent a lot, and not all artists are willing to sign Spotify deals.

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