Its Q3 2022. Spotify has spent $XM on loyalties, exclusive artists deals (e.g. Joe Rogan) etc. The overall user growth listening to this music and podcasts we paid for is decreasing. We forsee our users ignoring Spotify and prefering to spend time on TikTok, Insta etc for entertainment, curate music taste etc. We want to double down on user engagement and get users interested in Spotify. You are the PM in charge of the new Spotify. What do you do?
If your answer is "spend more money on music and stream that" - we already spent a lot, and not all artists are willing to sign Spotify deals.
Viewing a single comment thread. View all comments