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Crypty t1_ist5gxi wrote

Why does the store need to be brought down for this? Is the surprise factor really worth the revenue hit of being down for however long?

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Substantial_Boiler t1_istblmx wrote

They need to update their web app servers for this

Also, yes, there's hype and it's worth the revenue hit

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Crypty t1_istd0x9 wrote

There’s no technical reason why a website (especially one run by a tech giant) needs to be brought down for an update. In mid+ sized companies there is often a team dedicated to this because downtime is just that costly.

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acwildchild t1_istha88 wrote

I was about to say, I’ve done this on my own servers so I can’t possibly see how apple couldn’t. Also they update their website in real time all the time. When I bought my MBP one second the website didn’t know of its existence, the next it did.

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