Yeah I guess it it to some degree or can be but I don’t see it or use it like that. With personal life stuff, photos friends. This is like a general media chat room to me.

I think it would formally be classified as social media, but for my money there is not a lot social about it compared to the likes of facebook or twitter. We congregate around subreddits, not individuals, and we don't 'follow' or 'friend' each other.

Frankly reddit is less social than an old school forums where you're likely to get to know people and see the same posters routinely.

it's becoming a way for corporations to crowd source marketing research for free.

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dating apps are another way they do this.