This sounds promising, but i think there will need to be some standards across the internet for how the content credentials are going to work. It will probably be difficult getting people to understand it.

> Eventually, Microsoft and Adobe joined forces and designed a new feature called Content Credentials, which they hope will someday appear on every authentic photo and video.

> Already, 900 companies have agreed to display the Content Credentials button. They represent the entire life cycle of photos and videos, from the camera that takes them (such as Nikon and Canon), to the websites that display them (The New York Times, Wall Street Journal).

> Now, Content Credentials aren't going to be a silver bullet. Laws and education will also be needed, so that we, the people, can fine-tune our baloney detectors.

This sounds like they are selling access to centralized database (that will likely be easy to manipulate), and saying that they want laws to mandate the use of their product.

Nice. I heard that something similar was being considered for anything produced by ChatGPT. So, anything produced would include a “fingerprint” showing it came from ChatGPT.

Either we accept corporation centralized databases, or we decentralize with Blockchains. Unfortunately the crypto scams have given a bad press to all Blockchain technologies, so we're heading straight to corporate control of information.

"Pay us $8 for a blue checkmark under your photo. Actually 12."

The problem is that is how learning works, so with adversarial learning any tool to detect if it's AI generated makes the AI better ( as you can train the AI against the tool ).