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ramriot t1_j25f1lb wrote

Reply to comment by liquid_at in TIL that the narrative that Coca-Cola designed the modern Santa Claus as part of an advertising campaign is not true, because Coca-Cola did start using Santa in advertising in 1933. But Santa had been portrayed almost exclusively in red from the early 19th century by giuliomagnifico

From what I've seen the red suit of Santa was first mentioned in 1881 when Thomas Nast, illustrated the earlier Clark poem which only mentions a fir clothed Santa from head to foot.

As to Coca-Cola it did not hurt them to present Santa to the world in their ads in their own corporate colors.

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