Viewing a single comment thread. View all comments

0x11C3P t1_jedr7r8 wrote

The fact you see no risk is prob how you'll end up losing money. There are always risks and while systemic risk can only be hedged so far, the coffee business, is not recession proof. Best they can hope for is super low cogs and mass volume in that environment.

13

Turbulent_Reporter40 OP t1_jeduotm wrote

I disagree. I don’t believe low cost of goods sold is their aim…. And there is no way to possibly increase volume when every store is backed up. It’s not as if there is any real way to poor the coffee faster. The only complaints I see on yelp are the wait, but that’s demand. Obviously they can increase prices to get a higher margin. But I think they have it all pretty well dialed in.

−10