20127010603170562316 t1_izogfjc wrote on December 10, 2022 at 5:19 PM

Reply to comment by kent_eh in TIL that the theme song from Mission Impossible get is it's iconic beat of "long long short short" from the Morse code of "M" and "I", which is long long short short. by pango3001

Cool, thanks. I agree.

Showing a couple of cool moments in the first 10s reassure the viewer that those cool moments are coming up.

Cheers

20127010603170562316 t1_izo9lg9 wrote on December 10, 2022 at 4:33 PM

Reply to comment by kent_eh in TIL that the theme song from Mission Impossible get is it's iconic beat of "long long short short" from the Morse code of "M" and "I", which is long long short short. by pango3001

Why do you think this is? Is there a psychological reason?

If I give you a spoonful of the treat now, does that make you want more later?

My videos can be quite boring (abandoned military stuff etc.) and long, so offering the taste maybe gives the viewer something to look forward to?

Honestly curious.

20127010603170562316 t1_iznldkm wrote on December 10, 2022 at 1:18 PM

Reply to comment by 1969-InTheSunshine in TIL that the theme song from Mission Impossible get is it's iconic beat of "long long short short" from the Morse code of "M" and "I", which is long long short short. by pango3001

Not a reaction channel, but yeah, it does seem to work.

Giving people a taste within the first 20 seconds seems to result in longer average watch time 🤷‍♀️

20127010603170562316 t1_izn14qe wrote on December 10, 2022 at 8:48 AM

Reply to comment by ZanyDelaney in TIL that the theme song from Mission Impossible get is it's iconic beat of "long long short short" from the Morse code of "M" and "I", which is long long short short. by pango3001

That's interesting, as it's a technique I've used in some video projects. I called it "frontloading", and it's not an original technique, but interesting it goes back so far.