Iirc, two of the group members were specifically chosen to remain alive to run the website, Mark and Sarah King. They're apparently old now, so who knows if they've chosen successors to keep it running after they are gone.

I remember my coach talking about how he was a kid when the technique was invented. RIP to a legend.

Could you be remembering convergent evolution and analogous structures? It’s when two unrelated animals have similar ecological niches, so they end up adapting to it in similar ways. Like sharks and dolphins both having similar shapes and dorsal fins to swim in water, or echidnas and hedgehogs both having prickly spines.