Bolsonaro ran on the usual conservative talking points, pushback of corruption, violence, and rescuing of "family values" and Christian tradition. Brazil is a quite socially conservative and religious country, and the governments of PT from 2002 to 2014 became synonymous with a bunch of corruption scandals (look up Mensalão and Operation Car Wash), that tanked the image of the PT party for a lot of people. Bolsonaro then rose up as an "outsider" candidate, promising to not make any concessions to "the system" (even though he spent decades as a congressman who failed to put forward any relevant project), and fight "cultural marxism".
RubberbandShooter t1_ixkynqk wrote
Reply to comment by chenjia1965 in Brazil's electoral court rejects Bolsonaro election challenge by vitorgrs
Bolsonaro ran on the usual conservative talking points, pushback of corruption, violence, and rescuing of "family values" and Christian tradition. Brazil is a quite socially conservative and religious country, and the governments of PT from 2002 to 2014 became synonymous with a bunch of corruption scandals (look up Mensalão and Operation Car Wash), that tanked the image of the PT party for a lot of people. Bolsonaro then rose up as an "outsider" candidate, promising to not make any concessions to "the system" (even though he spent decades as a congressman who failed to put forward any relevant project), and fight "cultural marxism".