I genuinely wasn't aware of that. So the AppleTV App does allow you to play back purchased movies from iTunes?
That opens up my options should Apple make it near impossible for me to keep on using the Apple TV box as my only Apple device.
Cheers.

I've tried a number of different devices, Firesticks, Chromecast and I've always had an issue with something being out of sync.
I run a Yamaha RX-V585 receiver to a Sony XE9300 TV and with the Apple TV box, all apps are in sync.
With the Firestick I seem to remember it was Amazon Prime UHD content that had a lipsync issue. With the Chromecast I'm sure it was Netflix - I'll admit it has been a while since I used either.
Frustrating watching and I'm getting the sound, just milliseconds, before the movement - very off-putting in dialogue heavy sequences.

I think that is just it - the Media Streamer on our main TV is a family device and anyone in the family should just be able to switch it on and it all works.
That is definitely the case with the Apple TV box - switch on, everything tiled, click and away you go. All content accessible. It really is good at what it does.

Me. As far as I know, no Android device will allow me to watch movies I've purchased from the Apple store. I can however watch Google purchased movies on the Apple TV.

I am not an Apple person. Many people would go further and describe me as an Apple hater.
I do just prefer the Android ecosystem and that is where all my portable devices sit.
I do however own an Apple TV. I wanted a device with all of the various streaming services on (UK) and even allows me to watch my Google purchased movies via the YouTube app.
I also wanted a streamer that 'just works", fully supports Dolby Vision and has very minimal lip-sync issues. I am that person who owns only a single Apple product and it's an Apple TV.
If I want to be able to access the movies I've purchased through the Apple Store, I need to stick with it.