Vegan products are required to do so by law, and the meat & dairy industries are still pushing back against that, trying to suggest that they be named, for example, “breaded soy and pea protein chunks.” The argument from vegan food companies is that consumers understand how to use “vegan chicken tenders” more easily and that the (quite prominent) vegan labeling is enough. I personally agree with the vegan companies there.
alphabitserial t1_jbehaw2 wrote
Reply to comment by AllYouNeedIsATV in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Vegan products are required to do so by law, and the meat & dairy industries are still pushing back against that, trying to suggest that they be named, for example, “breaded soy and pea protein chunks.” The argument from vegan food companies is that consumers understand how to use “vegan chicken tenders” more easily and that the (quite prominent) vegan labeling is enough. I personally agree with the vegan companies there.