bumblesnatcher

bumblesnatcher t1_jdcwnm1 wrote

They were fed up with lack of flavor, but craft beer is and has been less than 20% of the market. People still just want Budweiser or other macro lagers. IPA has dominated the market for over 30 years. I'm not saying diversity isn't great, but the average consumer won't order something they're unfamiliar with, it's just basic sociology.

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