The problem with Costco is that they buy all their hearing aids from one manufacturer at a huge discount and will sell that brand to their customers almost exclusively.

So not only do they drive independent clinics out, they sell customers a hearing aid based on who gives them a discount rather than what suits their customers needs.

Certain manufacturers have refused to do business with Costco because their practices are harming the overall industry

There is a very small group within the hearing impaired population that will benefit from having a one-size-fits-all hearing aid.

Most people will still need to see a hearing care professional to have their hearing tested, hearing aid programmed specifically for the loss they have and adjusted over time as their hearing changes.