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Niliks t1_izai2bp wrote

So, this IS cool don't get me wrong. But it's also already a thing. Brave Robot Ice Cream is one of my favorite ice creams ever. Wish my store still carried it...

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mhornberger t1_izawl4m wrote

Agree on Brave Robot. Good stuff. But Ben & Jerry's is a known, famous brand. More brands equals more shelf space, more mindshare, so people will grow more comfortable. Plus greater production scale with lower production price, and then even more companies will be able to source their ingredients from cellular agriculture processes. It's going to have to win on economics, not merely on environmental sentiment, compassion for animals, or novelty. I want cellular agriculture to be normal and unremarkable, used in even the cheapest store brands. One step at a time, I guess.

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femmestem t1_izcg1y5 wrote

Brave Robot is one of the first companies to partner with Perfect Day to incorporate yeast derived milk protein. The more dairy-based products to adopt it, the faster Perfect Day can achieve economies of scale and drive the price down.

Besides, they have limited selection and I didn't care for any of it. Maybe a well established ice creamery can really nail it.

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classicbj t1_izd8042 wrote

Perfect Day owns Brave Robot. (Used to work there)

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femmestem t1_izdbpyq wrote

Thanks for sharing. The testimonial on Perfect Day's website is misleading.

> Thanks to our partnership with Perfect Day, Brave Robot is one of the fastest-growing new brands in the ice cream category. > Paul Kollesoff, Co-Founder Brave Robot

Upon further research, Urgent Company was spun off from Perfect Day to focus on consumer goods, whereas Perfect Day is a business-to-business model. Urgent owns Brave Robot, but you're effectively right that it's not the same as a major brand partnering with Perfect Day.

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taste1337 t1_izc6m9k wrote

Nice! They have it at a store by my work and will refund my purchase to my Paypal or Venmo. Gonna try it tomorrow!

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wynbns t1_izcnwiu wrote

Brave Robot was early to market, but they don't create the cow-free milk. Perfect Day is the firm behind that step.

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