I was doubtful in the first few minutes, but we told ourselves "it's got Ferrell and Reynolds in it. Let's trust them". And that was the right thing to do. We enjoyed it quite a bit.

It does pay lip service to those criticising the vapid social media culture as well as the PR industry, and it does so somewhat superficially. But overall it's a really enjoyable movie.

Would I rewatch it? I don't think so. But I'll reevaluate in a couple of years.