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Snowf1ake222 t1_jbe2kni wrote

Reply to comment by closefarhere in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

Nope. It is z-lear. I will not be persuaded to use their stupid name.

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