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closefarhere t1_jbdcaa2 wrote

Reply to comment by Atomic_Wrangler2 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

One that irritates me is “Xlear” xylitol nasal spray that is pronounced, you guessed it, “clear.”

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