Snowf1ake222 t1_jbe2kni wrote on March 8, 2023 at 11:30 AM Reply to comment by closefarhere in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 Nope. It is z-lear. I will not be persuaded to use their stupid name. Permalink Parent 29
Snowf1ake222 t1_iuba1cx wrote on October 30, 2022 at 12:26 AM Reply to TIL strawberries, raspberries, and blackberries do not qualify as “berries” as defined by botanists, yet kiwis, bananas, and tomatoes do. At least blueberries are indeed berries. by Aequitas05 Kiwi are birds. Permalink 5
Snowf1ake222 t1_jbe2kni wrote
Reply to comment by closefarhere in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Nope. It is z-lear. I will not be persuaded to use their stupid name.