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gonesnake t1_jbdt5yq wrote

Reply to comment by AllYouNeedIsATV in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

And many consumers aren't stupid. We all know names like that are attempting to imply specific positive qualities (a detergent called "Brite" or "Shur Grip" adhesive)and are trying to make it easy to remember by just using a phonetic sound alike yet at the same time something with a unique spelling for trademark purposes.

Anyone can sell comfy socks but only WE sell the original Kumphie Sox™

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asdaaaaaaaa t1_jbe6j4m wrote

> Anyone can sell comfy socks but only WE sell the original Kumphie Sox™

I can imagine the cheap rip-offs will have interesting names/spelling though.

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