SponConSerdTent t1_j29t30z wrote on December 30, 2022 at 6:05 PM

Reply to comment by BababooeyHTJ in Tesla Model Y Was Europe's Best-Selling Car Overall In November by poke133

I have to imagine that part of it is the fact that Tesla has so few models.

Since other manufacturers have what, 10, 15 different models to choose from, they could sell 10x as many cars, but the model Y could still be the bestseller.

If someone wants to buy a Tesla, they get the Model Y.

kuldan5853 t1_j29x0pi wrote on December 30, 2022 at 6:30 PM

Yeah, that's basically the reason.

Teslas are still a speck of dust compared to the rest of the car market, it's just this single model gets sold more than the hundreds of other models on the market.

Even if the number are like 100 Model Y and 99 of each other car on the market, it would still be #1 even though overall it's not even a dent in the full picture.

swistak84 t1_j2bvsk4 wrote on December 31, 2022 at 2:34 AM

With all fairness Tesla is more then a dent now. They sell more cars then Mazda, so they are not some minor player anymore. But you are completely right, the way they deliver cars and limited amount of models (really only 2 of them are mass market cars: 3 & Y). Means they are very high in sales-per-model stats.

kuldan5853 t1_j2bwj3d wrote on December 31, 2022 at 2:40 AM

For sure - Tesla is still building some interesting tech (even though I personally hate the UX concepts and design principles that go in those cars) that is interesting to some, maybe even many.

But - their technological leadership (mainly drive train/battery tech) will not last forever, and more and more legacy automakers are now coming to market with attractive EV options that might appeal to a more conservative audience like myself.

It doesn't help that Tesla seems to be developing more and more for the tastes of one egocentric person instead of mass market appeal (the "Homer" comes to mind) - Sure, there's people that love whatever Tesla is doing with the yoke, stalkless design, the games, the fart modes and whatnot, (as well as the screen focuses UX that is divisive) but that's not mass market appeal.

I think the next three years will be a hard time for Tesla, especially in Europe - their cars are simply not adapted well to the European market at the moment, and good alternatives are coming to market at an ever increasing rate.