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lightsongtheold t1_jdz2jid wrote

Paramount green-lit the expansion of the Yellowstone franchise after the original Yellowstone became by far the top rated show, in terms of viewership, on US TV. It seems to have been a smart decision for them to build Paramount+ around the Yellowstone franchise and Taylor Sheridan’s other shows.

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Maninhartsford t1_jdz34nm wrote

Paramount plus is going franchise heavy right now. And its a big hit so they're all in on it as long as people keep watching. Also a lot (all?) of the prequels were one offs, so they don't have to worry about multiple season deals.

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33c3 t1_jdz51y1 wrote

They are also banking heavily on Sheridan in general. All his shows do tend to attract a certain audience and as long as the viewership holds, Paramount will continue to produce these “average” shows.

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bhind45 t1_jdz5gnp wrote

Because of the usual reason a franchise becomes big, a lot of people watch and enjoy it.

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feral_philosopher t1_jdz5jmx wrote

Holy shit I JUST tried to watch that show. I put it on, watched two minutes, hated it, switched over to Reddit and saw this question.

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tecphile t1_jdzhmaw wrote

Coz Yellowstone captures a lot of eyeballs. Sheridan seems to have tapped into some previously unexplored segment of the general TV audience.

Yellowstone currently captures more eyeballs than HotD and LoU. On Linear TV at least. Probably gets edged out when combining with streaming.

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mickeyflinn t1_jdzj4xh wrote

>This is a slightly above average but not elite TV show.

That means nothing. It is the most watched scripted show on TV. Yellowstone is a smash hit. Critical reception means nothing, eyeballs on screens do, AKA ratings. I don't like the show at all, but there is no question or confusion as to why it is getting the funding.

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Roook36 t1_jdzqlry wrote

Paramount decided not to put Yellowstone up on their streaming service (Paramount+) so it went to Paramount Network. Then it got huge. Paramount wants to promote their streaming network but their biggest show can't be on it now. So instead they made spinoffs to air on Paramount+ to ride its coattails

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anasui1 t1_je067hz wrote

isn't the show mega successful? That's the reason

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Prax150 t1_je0ei6k wrote

I don't know if it does or not, but what makes you think traditional cable audiences wouldn't matter? A large cable audience is much more valuable than a large streaming audience. People who are watching cable live and to a lesser extent on DVR/demand are captive and watching way more ads than people on streaming. networks still make a ton of money off ads even though cable subscriptions are eroding. Wiki says the series peaked around 12 million viewers (probably closer to 9-10 live when episodes aired). That 12 million pairs of eyeballs watching Tide and Toyota commercials. There is no other place where you can buy access to an audience like that.

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Mainlandempire t1_je2724n wrote

It's like wrestling, it's got a large fan base that might not include you or anybody you know

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AlexTorres96 t1_je2ouia wrote

Do they get freedom on Language/content or is it like any CBS/FOX/NBC show where they have to be TV14?

I hear about the show but I wasn’t sure if they have HBO/Showtime freedom.

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crashfrog t1_je36whw wrote

Presumably it’s the big fucking piles of cash money it’s making for everybody. “Hey, execs, we found a money spigot, show of hands, who thinks we should open the valve some more?”

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RunningToStayStill t1_je3l04o wrote

There's money to be had if your audience is comprised of the MAGA crowd.

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