Oddity_Odyssey

Oddity_Odyssey t1_j6v64ad wrote

I understand where you're coming from but tik tok specifically uses a format that essentially follows the science of addiction.

When a behavior is reinforced at an inconsistent rate the behayis likely to be maintained longer and will be harder to extenguish.

Say you're at casino. You are bad at black jack and have never won a game in your entire life. You sit at the blackjack table and as predicted, you lose everything you put in. (I don't know the specifics of the game but that isn't important) after losing consistently you give up on your first try at the casino.

The behavior (playing blackjack) has a history of always resulting in a loss (punishment). Thus it stands to reason that on the first loss, you quit playing because you know deep down that you will never win a game of blackjack.

Next you go to a slot machine. You play the slots and the first time you get $.50. "Okay" you think. So you put in another $5. You lose several more times until you win again. This times it's 50$. You play some more and lose some more and when the night ie over you have won $150! But you've lost $300.

The behavior (gambling) had an inconsistent history of reinforcement. The first win (reinforcement) was small, then several losses (punishment), then another small win (reinforcement), etc. The behavior (gaming) was strengthened and the duration and inte sity increased because the gambler didn't know when the next win was coming. Therefore they were more inclined to engage in the behavior (gambling) more frequently and intensely to achieve reinforcement (a win).

Tik tok follows this pattern by the way that it shows you content. Tik tok doesn't know exactly what you like, so it makes some educted guesses. Some of the guesses are good! It's conte t that you like so you watch it and enjoy it (reinforcement). Some of the videos are shit and you scroll past (punishment). Because the algorithm is always learning and always trying new content they are in effect replicating a slot machine with small wins and more losses. This is addictive. Full stop.

Not on my that but they are fully aware of this and how to use it to manipulate users to staying on longer. For instance they can see data on how long a user watches specific content. They can then increast the amount of that content to keep you on the service for longer.

It's honestly a cancer

I'm a professional in the human behavior feild but I can't use my actual credential.

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Oddity_Odyssey t1_iycwx8d wrote

Yeah as someone who got absolutely fucked and had to move hours away to keep food in my stomach and still go to class this seems really priveleged. Like, 20k is enough for almost two years of school. And buying a house right after graduation isn't usually a good idea anywyas.

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