It looks like you're promoting more of a service than a product if we're being technical. When speaking about community development projects, I recommend using terms like low or moderate income areas. To enhance your project I would recommend researching opportunity zones.

We actually started carrying dog spray when we walk our dog after having a neighbor's dog terrorize my family one evening. After confronting the neighbor about their dog, they had beef with me cursing at their children. Yea, I'm going to start saying "get your fucking dog" to a kid after I asked multiple times prior while I'm pushing a stroller. Thankfully haven't had to use the spray, but we carry it for every walk.

I'm surprised it took this long for something like this to happen. General consensus for dog owners outside city limits is to let their dogs roam free without regard to anyone else. Also doesn't help that the area usually has dogs dumped too.

St Charles is nice to visit, but I grew up there and didn't really appreciate it until I moved away. Christmas Traditions is great to check out on Main St.