Submitted by cartoonzi t3_ycajmn in Futurology
I think that picture they decided to use is gonna impress those protesters spilling milk in grocery stores across the UK. Probably gonna inspire more people to pull more bullshit like that in public.
The following submission statement was provided by /u/cartoonzi:
NotCo, a food-tech startup born in Chile, is making a name for itself in the plant-based food industry. The company built Giuseppe, an AI system that creates plant-based recipes to replicate animal-based products like milk and burgers.
NotCo already sells milk, burgers, ice cream, and its other products across South America and North America. If you compared NotCo’s plant-based milk to regular milk, it uses 74% less energy and 92% less water to produce than regular milk. And it generates 74% less CO2.
Earlier this year, Kraft Heinz and NotCo announced a joint venture, the Kraft Heinz NotCo, which will develop co-branded plant-based products at scale. Kraft Heinz chefs and food scientists will get to use Giuseppe and create plant-based recipes for their famous mac & cheese, dressings, and other products.
As the food industry faces challenges including rising food demand, pressure to reduce emissions, and water shortages, a tool like Giuseppe can help them replicate their products while achieving those goals. Kraft Heinz also has the manufacturing scale to hopefully keep those alternatives affordable, because most people won't pay a premium for plant-based alternatives when we're already feeling the effects of inflation on our regular groceries.
What do you think of this partnership?
Please reply to OP's comment here: https://old.reddit.com/r/Futurology/comments/ycajmn/kraft_heinz_announces_a_joint_venture_with_food/itl12ee/
Every time I hear about these "advances", I think about that little robot in the first Judge Dredd movie when he says "Eat recycled food! It's great for the environment and OK for you."
>Their milk uses 74% less energy, 92% less water, and generates 74% less CO2 than regular milk.
Tastes 0% like milk
That's the weird part all of the reviews talk about how the mouthfeel is akin to milk, but it tastes like pineapple and coconut.
I don't know about you but I am not looking for that taste when eating cereal or making drinks with milk.
Well, since they say they would be replacing the milk in Kraft Mac and Cheese, I don't think the nutritional value really matters at that point.
They carefully avoided mentioning anything about how the milk tastes.
These guys could at least try to not look sleazy
not just no but hell no.
Wonder if Kraft got this suggestion at a massage parlor…
Might be great for pina colada. Just add vodka.
Can confirm. Chilean here (this “startup” is chilean), almost all their products taste like shit and are very costly. I wish this was the start of affordable, tasty, vegan food but rhis aint it. Not Co is a very overhyped company that is running on fumes now that all the free capital is over.
It's very easy to fortify plant based milk to have not only similar nutritional value, but better nutritional value
I found this one out the hard way. If I wanted a vegan piña colada, I would go out and buy one!
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It's almost indistinguishable imo, haven't bought real milk in a good while and I'm not even vegan.
Maybe a slightly different name, because when I read it in my head it was Nazi-Os like it was going to be a cereal. Meh milk so not far off I guess.
Milk alternatives already make up 16% of the entire market for milk. And the offerings are diverse - soy milk, oat milk, flax milk, various nut milks. They fit different flavor profiles, and offer different advantages/disadvantages each other and cows milk, but all are better for the environment than cow milk.
All this is to say I fail to see anything particularly innovative about NotCo's version. I'm glad Kraft/Heinz is entering the market - they see the writing on the wall - but i think this is a marketing piece.
Yes, its incredibly easy to supplement whatever you want into synthesised plant based products, so it could have better nutritional value than real milk if they wanted it to. But also... Do you really think the powdered cheese in kraft dinner has any nutritional value? Also, do you believe that people who eat kraft dinner care about the nutritional value they are getting from it? You add milk and butter to it generally anyways, so what does the cheese powder matter in the end?
The takeaway for me is that heinz is seriously thinking about removing the unnecessary animal products as sources for their food where they can. Not only will this save them money, its better for the environment, and also, it would act as a proof of concept for other giant companies to do the same. At the end of the day, if it tastes exactly the same then this is an incredibly good thing all around.
Great, now I'll have something to wash down my maggot burger and fungus fries.
But what if you’re not into health food?
Nice, but honestly, how many people actually eat this products? I been eating a lot of impossible burgers and other veggie products since 2020 because nobody buy them at the supermarket and at the end of the month they put everything on sale, is really cheap for me, last week I buy like 30 packs of jerky beef from beyond meat at around 70 cents a pack, I don't mind to buy cheap and healthy food for me, but how much of this product ends in the garbage? Because every month is the same, in 2021 I buy a whole box of plant base tuna and I saw when they throw away 2 whole boxes of around 500 packs in to the garbage, what's the point of producing this food if nobody wants to eat them.
Maybe. Center dude in the pic looks pretty pumped like he's getting paid well. The two guys beside him look like equity based employees hoping the stock takes off when it IPOs lol
Edit: happy birthday! 🎂
Lmao, good one.
I have exclusively bought oat milk for the past few years and I no longer notice the difference. Especially with something like cereal that gets sweetened anyway.
you should actually try this one... most impressive fake milk i've ever had. Blew me away. I have a friend obsessed with finding the finest milk and even he liked it!
Whole foods sells their stuff.
I'm stoked on this partnership. NotMilk and NotBurger have been very impressive!
It says they are Pre-IPO. I say this sounds like a real good buy. This technology makes it cheaper to feed people. It also uses way less resources.
>Can confirm. Chilean here (this “startup” is chilean), almost all their products taste like shit and are very costly. I wish this was the start of affordable, tasty, vegan food but rhis aint it. Not Co is a very overhyped company that is running on fumes now that all the free capital is over.
Doesn't that describe most of the meat alternative vegan products?
What I don't understand is why plant based alternatives need to approximate the taste at all.
If you're a vegan or vegetarian why would you want processed plants to approximate meat?
Animal treatment aside it seems like high quality vegan foods would be superior to processed meat alternatives.
Wouldn't a nice salad without meat and wide variety of veggies be superior to a salty processed mushroom and bean burger patty?
Right? Do they have an option for us fat fucks that love extra mayo mixed into our fry sauce?
All that resource saving is great, but aren't ultra-processed foods part of what is killing us? Not to be a total cynic but... I don't get the whole plant based meat thing... it takes MAJOR processing to make plants taste like meat, so doesn't that negate the health benefits?
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FINALLY! A plant based ketchup. I was getting tired of using that meat sauce on my burgers.
As long as you like champagne
I’m sure it doesn’t.
Put If you’re fortifying it, then the energy production numbers are irrelevant, because you’re adding a supplement that used energy from another source.
The real money is in the people who wouldn’t voluntarily eat a nice salad without meat.
Like what is the demand for this garbage...
I think that's more of an omnivore strategy right? Balancing diet sources and for variety of taste and texture.
Where animal diet has been readily available it usually becomes the predominant food source for cultures that don't suffer from poverty or malnutrition.
And makin' love at mid-night
I tried it. It needs more meat.
In the dunes on the cape.
Haha spot on. The dude in the middle is a trust fund kid who who started the company with his dad’s money. The guy in the right is the one who actually made the preducts. They pretty much forced him out right before the company went big. Good news is he now has a pretty decent job in our goverment.
Holy shit its my cake day i didnt notice. Thanks!
I guess you are right. My hate for this company because its quite overhyped for what it is and I feel there are hundreds over better companies doing pretty much the same.
100% Envirofascists. Eating steak while they make peasants eat mush and bugs
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How does it taste? And what’s the protein content?
I’ll be interested when Fake meat taste rates like meat and has the macros of meat
I drink all kind of milk alternatives. I wanted to like this one…but it’s not just bad, it’s horrendous. It tastes like vomit. Like once you imagine it being vomit, it’s over. I literally gagged on the last mouthful.
Of all the milk substitutes I’ve tried (almond, soy, cashew, oat, coconut, Silk brand plant milk), this one is my favourite! Does it taste exactly like milk? No. Don’t expect it to. But the mouthfeel/texture is pretty good in tea and it hits the spot well enough for me to be quite happy with, given the above-mentioned environmental stats.
Haven't tried the not milk because I prefer almond milk but I did enjoy the not burgers but they're not sold in my city anymore. Probably one of the better imposter "meat" companies. I'm hoping the product doesn't get pumped with sugar trash with the merge
Personally I like the taste of not milk better than any of the others I’ve tried (other than maybe soy milk which I’d give it a tie with)
All these fucking milk replacements are gross. Look at the ingredient lists. They're full of stabilizers, filters and chemicals that humans are not supposed to consume. Wonder why we're getting sicker? THIS SHIT RIGHT HERE! As a lactose intolerant person: If you can't have dairy, I'm sorry but just cut it out of your diet. Don't replace it with chemical. Same goes to vegans.
Rant over.
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Damn I definitely disagree. I think it is all around the best milk replacement I’ve come across! In taste, texture and baking! It blew me away when I tried it
I agree honestly, I think it’s pretty fucking close to regular milk
My husband is allergic to dairy, nuts, oats, soy, wheat and corn- it is the only milk alternative (outside of coconut/flax/hemp milk 🤢) that we have found! And I personally think it’s the only milk alternative to hold a candle to dairy milk. Can’t even tell in coffee. I’m sad to see people be so dismissive of this brand because it’s been a lifesaver in my household
Go celebrate it in style like that douchebag in the center does! Hope it was good!
I already have a hard enough time with Ketchup or Catsup...
It's not milk though. People need a cognitive shift if they want to move away from animal based foods.
It's literally designed to emulate cow milk and it's literally marketed as NOTMILK!
I think you outclevered yourself by letting yourself post without taking 3 second to think about it.
Milk is indeed made of chemicals, they've just been processed inside of a sophisticated machine bred over thousands of years, highly medicated and inbred to produce a product suitable for human consumption.
But milk was never supposed to be eaten by humans past infancy. There's nothing natural and normal about it, many, many humans cannot tolerate milk at all. The fact that some bodies have an adaptive gene that allows them to get the benefits of milk without being sick doesn't mean we should be drinking the stuff.
I love it how all of a sudden we need to eat plants and bugs and all these manufacturing plants in China are chugging along not giving a fuck
Oh no- i’m not dismissive of this out of hand.
The beauty in dairy free milk alternatives is exactly the variety. I use a soy/almond blend for cereal and a nutty/oat blend for coffee. They each have their pros and cons, and im sure kraft’s will have find its niche in the market.
You know, i thought the same but of new varieties are hitting the market. I think the veauty of it is we dont have to think of milk as a one size fits all kind of solution anymore. Ive found a creamer mix which finally approaches dairy half and half( and Silk’s new unsweetened oak/soy blend with 8 grams of protein is the best milk i’ve ever had for cereal, dairy or not.
Oat milk tastes better than cow milk, hands down.
Neither does skim milk and yet people drink it
My wife drinks it. But she drinks all the other fake milks too.
Gross.
Plant based foods trying to masquerade as meat taste awful. Their texture and consistency are also way off. If you have ever tried these pseudo-meats, then you know how utterly dismal they are. Without major breakthroughs in taste improvement, plant based meat substitutes will remain a novelty product rejected by the vast majority of consumers.
It comes as a dehydrated powder that needs to be mixed with milk.
I mean oak milk is great, but I'm having trouble understanding what you're saying. Are you just saying you've grown used to it after 5 years? That makes sense, but you are probably still capable of noticing the difference, you just haven't compared (since you exclusively drink it).
I've found oak milk to be great in certain places, like cereal, but it's definitely noticeable drinking it straight. And the problem with all milk replacements is the pricing of milk itself. 4L of milk costs $6 here, 1L costs $3. If I halve my milk consumption I still pay the same price. And so I get the 4L of milk and 2L of oat milk and end up throwing out 2L of something.
I can imagine that's true, although I haven't drank a glass of milk straight since I was a kid. I think milk substitutes are easier if you don't drink a lot of milk as it is. I go through a carton about once every 1-2 weeks, and only use it for cereal and smoothies.
Yeah definitely true, considering that's pretty much the only thing I want it for.
I'm curious what will come of this deal as I do use a lot of dairy, but I do dairy heavy dishes where both taste and texture are very noticeable. But I don't know if I'd notice if kraft dinner went plant based for their "cheese"
The milk is good enough, but not worth the cost when compared to the standard soja milk we have in Brasil. Their mayo is a must in our household.
cartoonzi OP t1_itl12ee wrote
NotCo, a food-tech startup born in Chile, is making a name for itself in the plant-based food industry. The company built Giuseppe, an AI system that creates plant-based recipes to replicate animal-based products like milk and burgers.
NotCo already sells milk, burgers, ice cream, and its other products across South America and North America. If you compared NotCo’s plant-based milk to regular milk, it uses 74% less energy and 92% less water to produce than regular milk. And it generates 74% less CO2.
Earlier this year, Kraft Heinz and NotCo announced a joint venture, the Kraft Heinz NotCo, which will develop co-branded plant-based products at scale. Kraft Heinz chefs and food scientists will get to use Giuseppe and create plant-based recipes for their famous mac & cheese, dressings, and other products.
As the food industry faces challenges including rising food demand, pressure to reduce emissions, and water shortages, a tool like Giuseppe can help them replicate their products while achieving those goals. Kraft Heinz also has the manufacturing scale to hopefully keep those alternatives affordable, because most people won't pay a premium for plant-based alternatives when we're already feeling the effects of inflation on our regular groceries.
What do you think of this partnership?