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K if they follow through with it, I'll buy a switch.

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This is only uplifting if you work for them.

Hey, good for those particular employees. All the subcontracted help will still be nickel and dimed as usual.

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The news is only posted so Nintendo can boost their image and in turn sell more products especially in this looming recession. Its just good PR which in turn does pretty much 0 for most of humanity

I just realized how similar the Nintendo and Durex logos are

$70 Zelda

If we normalize raising pay as PR strategy that would be excellent. To see companies view this as a viable response to a recession is absolutely uplifting news.

Im not saying the raises are a bad thing. Im saying this isn’t news. It’s like saying lettuce being on sale is news.

Sorry you’re such a bitter person lol

I'll pay more for things from companies that take care of their employees.

I don't want to buy anything from companies focused on enriching their CEOs.

It's hard to tell the difference, and this is definitely a PR stunt, but it's at least one I can get behind.

A rising tide lifts all boats.

The more good press and good business and good work Nintendo gets out of this the more other businesses will follow suit. It's not all or nothing, progress is taken one step at a time.

Yes but at least Japanese PR stunts are aimed at consumers and not shareholders, so they tend to have better results for employees or customers. Like when that ice cream company had to bump prices and they ran an ad with the CEO and the staff apologising for the inconvenience.

It's proof that no matter what you do, there is someone who will find a reason to be unhappy about it. It's like the people that gave Mr. Beast crap for helping fix 1000 blind peoples eyes.

Not even, once you look into the issues Japan currently has with its economy.

I don’t know too much about Nintendos current president but I do know that under Iwata they had a history of looking out for their employees even when the company was losing money. Biggest off hand example is that Iwata voluntarily took a pay cut to ensure that none of the devs or staff received one.

I’d say it’s likely that they follow up on it though prices might increase a bit on games. The new Zelda is more than the standard switch game but that could be because of content and dev time.

We hate to see it, but it's all fair at the same time.

Isn't that fairly common with Japanese corporations? Isn't the CEO or President seen as the guy responsible for everything so they cut their own pay as a way of accepting that responsibility?

It might be, I’m no expert on Japanese business culture so I can’t say for sure.

Normalize raising pay as a result of inflation.

In this case, the stunt has precedence, with the Japanese Yen changes Nintendo is trying to keep their employees matching inflation rates. Which should be standard.

It's not just a PR stunt to all of those people getting a raise.

For those wondering why this is uplifting news, Japanese cost of living has risen. Nintendo is doing this so their employees are still keeping up with the rising costs, which should be bloody normal in every company.

But unfortunately it isn't.

So nothing is uplifting if it doesn't happen to you? Okay lol.

Honestly I get the hate behind games that should be $40 being $60. But BOTW2 absolutely isn’t a game that you won’t get $70 of entertainment out of it. I’m not going to die on a hill complaining about BOTW2 being $10 more. Pokémon remakes being $60 absolutely. Zelda? Nah

Don’t forget the Nintendo CEO cut his own pay by 50% for a time back in 2014 after losses.

They might not be the best company, you might hate any and all of them, but they’re sure better then most

Is it just me or is r/upliftingnews “no negative comments” rule never enforced?

Seems anytime there’s a post the comments are 5/1 negative lol

This is making me want a switch lol

Yea which is the awesome part. And who can blame a company for wanting to brag about that

$70 for ToTK doesn't sound so bad now. Im still not gonna buy it at that price, but we're close.

Well done, let's round it to 20%

I remember when Iwata and Miyamoto took paycuts during the Wii U.

I’m so used to getting railed by corporations I read this twice as “price hike”

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Exactly. This should be the standard, it's only uplifting because Nintendo is one of the few corporations that actually treats their employees well.

They aren't bragging. This article comes from an investor meeting. They HAVE to tell their investors.

Ah well, either way

The Japanese government is really pushing hard for wage increases to match inflation. Meanwhile, the Fed is acting like rising wages are the sole cause of inflation. Fuck this country.

Love/hate relationship with Nintendo, but I do respect them for shit like this. Switch is a dope console, check out some games before you buy because I know people who bought one and barely play it. Unless you’re buying it just to support Nintendo and it’s employees, that’s cool too!

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Imagine in this day and age a company that creates quality products and still thinks about their employees?! Weird… /s

Totally. The Zelda games are usually a great value - the music, art, story, characters definitely leave an impression

I'm so jaded that I don't trust this announcement, I somehow find it suspicious.

I read the title at least 5 times wondering why tf this was “uplifting news” lol

That's awesome. Although. Isn't there a bizzare law where like shareholders can sue a company if they are not doing absolutely everything possible to maximise profit? Or something like that...

Raise prices 17%, raise wages 10%, pocket the difference, profit.

They’ve done something similar where profits were down & the ceo took a 50% pay cut to pay employees.

Also they have an insane amount of reserves. They can basically muddle around for years till they find a product that saves the..

The thing is that with taking inflation into account games haven’t increased a whole lot over the decades. There have been less budget consoles and budget first party games though.

It mostly feels more expensive, some things actually are, but hey that’s part of the flaw of kapitalism and we expecting a raise every year.

It's the law here in Belgium. The government keeps an index of the cost of essentials and companies have to index there wages accordingly. How depends per sector but at worst its a once a year increase in January. Or like my own sector its every e months.

Botw and the new zelda

Yes, games haven’t increased in price but the amount of people who buy and play games has skyrocketed vs 10-15 years ago when it was first raised to $60. It’s not like gaming has subsided or is in a shrinking market it grows every year. So even if the baseline price hasn’t increased the profit from sales is high. Not against the $10 raise but if the promise was to get rid of all the bullshit micro transactions and etc I’d pay $80-90 for a complete game.

“Baseline price” isn’t even a real term. The amount of people who have been buying games has increased a lot yeah, but that doesn’t mean their profit per game has increased. Which is unknown for the Zelda games. If is possible that we haven’t gotten a real new Mario Kart or Mario Bross game because they are investing so heavy into Zelda. Not sure, but it would warrant the higher price.

Imo the people who are so against the price increase should just buy it second hand for less but hey

They're a Japanese company. Do you think US laws apply there?

Nintendo is the least consumer-friendly gaming related company on the planet.

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Japanese companies are different.

Is this why BoTW TotK $70?

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Have fun! Botw is gonna be a lot of hours for you

I've already played it twice to like 60% and 25%but never finished, though I did kill Ganon the first time.

Yeah. There was a Japanese company who sold some product (like a a snack food item, can’t recall exactly) and they made a commercial apologizing for having to raise the price from like 1.99 to 2.49…they hadn’t raised the price in 30 years. They were genuine about apologizing, entire staff was in the commercial apologizing. Love the pride involved.