Because Letitia Wright is a covid denier/anti-vaccer who brings her conspiracies to set. She believes some really crazy stuff.

I honestly think Zendaya is a better actress than Letitia, but it could also be because she's passing. It's called "colorism".

Probably because Zendaya has done larger projects outside the mcu and put alot more work into marketing herself as a star than Letitia.

Zendaya has been in the public eye since she was a kid, slowly working her way up to more interesting and complex roles.

I’d imagine most people really don’t know Wright outside of Black Panther, and fair or not, the AntiVax thing likely didn’t do her any favors.

Because Zendaya started out on the Disney channel, which is always a helpful boost, and she’s in a incredibly popular movie franchise and television show, and a popular sci-fi movie so she has more reach. For most audiences Wright has only had a major role in the two Black Panther movies.

Zendaya is model pretty, Letitia is movie pretty

I assume because Zendaya is considered more attractive to most people.

the popularity of euphoria contributes a lot to zendaya's stardom i'd imagine

One has espoused insane views. The other hasn't.

This is the answer. She lost fans with her public statements against vaccines and science.

"During a November 2022 feature with Variety, Wakanda Forever co-star Angela Bassett stated that she had never heard Wright share anti-vaccine sentiments during filming, while Marvel vice president Nate Moore claimed that he did know her vaccination status, that she was not sharing her views on set, and that her status did not affect production, aside from her injuries from a motorcycle accident while filming."

So yeah she denied but she didn't bring it on set at all. You're just making that up, some really crazy stuff.

Zendaya has a pre-existing fanbase from her stint on Disney.

Also, as that guy in the Depp/Heard trial said: "Zendaya...goes by one name."

Letitia Wright is an anti-vaxxer. She shared a video from a climate change denier, anti vaxxer, and anti trans personality. She's doubled down on her views multiple times. She's also reportedly been very disruptive on set, pushed back the production of black panther 2 with her behavior and refusal to get vaccinated.

Letitia Wright is Zendaya level famous... in the UK.

She's a british actor with a background in british shows.

Zendaya has an equally strong background set but it's US based. Larger audiences mean higher fame.

I think most of Zendaya's fame has come from other things than Spider-Man. She was already known for her music before the MJ role, then MJ made her more known to the general public, and I think things like Dune and especially Euphoria has propelled her. Euphoria is a lead role in a really popular series where her acting has been praised and she's an executive producer on the show too.

Letitia, at least for me personally, I only know her from Black Panther. And until recently, her role in Marvel was pretty small. She was a supporting character in the first movie and was barely in any others. BPWF is her first major starring role, so it may propel her now.

But she also had some controversy for her stance on vaccines in 2020, which has died down, rightfully so. But regardless of public opinion, Studios may not have wanted to work with her during that time because of the controversy. But, I think that will change after her performance in this movie.

At this point, I think it's up to how good of an agent Letitia has. If her agent can get her a big role outside of the MCU, then she may become more popular. I hope she does, she was great in BPWF.

Zendaya had the advantage of her Disney days fanbase for whatever she did subsequently.

Zendaya started out on Disney, that's a big factor. Letitia had good parts in Doctor Who and Black Mirror but a lot of people grew up with KC Undercover and Shake It Up.

Plus Letitia hasn't done the best job at winning fans with her born-again Christian views

could it possibly be .... 'Z is prettier- has broader physical appeal to a wider range of demographics and races.... dated Spiderman... for years...got nude on HBO, filmed Dune and grabbed attention of boomers unfamiliar with MaryJane..... 'LW's character is not a quirky teen girl like MJ in Spiderman.. she is a strong willed dark skinned -grown woman. ... Was the question rhetorical?

Tbh I feel like it worked the opposite way for Euphoria, she brought her fans to that show. I feel like if they cast an unknown instead of her then the show would be nowhere near as big

Zendaya is more conventionally attractive and likely has a much better agent. Nothing about her being more known than Leticia Wright is surprising to me.

I think Zendaya has better technical chops as an actor (I don’t think Wright could do what she does in Euphoria), and she’s just more charismatic with a stronger screen presence. I liked Wright’s performance in Black Panther 2, but I also felt like the movie put too much on her plate and she seemed a little out of her depth as the emotional center of the story.

Zendaya is from Disney channel, she already had like 100 mil followers on IG before Euphoria.

She didn’t play Mary Jane, she played Michelle Jones. It’s a different character, and a weird naming choice by the filmmakers, imo.

This is the answer, OP.

Angela Basset portraits a strong willed dark skinned grown woman. Danai Gurira portraits a goddess.(Always hoping for a Okoye spin off). Most people love them.

LW is just...she is giving spoiled brat vibes. Her social media personality doesn't help either. Zendaya on the other hand seems nice and clever.

Because questioning the effectiveness and risk factors of any vaccine is off limits

Zendaya is much, much, much, much smarter about how she talks to the press than Wright has been.

The fact that you’re even asking this is disrespectful to Zendaya

Yeah Disney could easily give her a heavy PR push but clearly doesn’t want her to be a big face in the MCU.

She hasn’t done anything huge outside the MCU. Zendaya has Disney fans, Dune fans, euphoria fans, model fans, marvel fans, instagram fans.

Hilarious that this is so far down. Trust me guys..... it's not the Covid Vax stuff, it's this lol.

Exposure, thats all. Zendaya is everywhere. Letitia Wright isnt.

People are pointing to Zendaya's other projects outside the MCU which is true but it's also likely due to the fact that Zendaya is just more talented. Her performances in Malcolm and Marie and Euphoria are incredible.

Zendaya is a far better actress with a much more versatile talent pool and filmography. She has a very open, likeable and comedic public persona (Wright is uneducated, ignorant and a religious conspiracist nutjob), and she's much more physically attractive.

What's confusing you exactly?

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Her ‘Malcolm and Marie’ acting was horrendous. Very one note actress imo

Zendaya has more talent in her left foot than Wright has. She's been a star since she was a kid, has proven she can act with some pretty serious roles in Euphoria and has great vocal ability as well. She is one of the few ppl where you wouldn't be surprised if she got an EGOT.

She's also not anti-science and spreading conspiracy theories on sets. So there's that too.

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Zendaya was a child star on the Disney Channel so she already has a fanbase from that time. She's been able to successfully graduate to more mature roles without falling into the wild child trap that a lot of former child stars end up in. She has also used fashion as a way to maintain relevancy and stay in the public eye and she has a great stylist and a good fashion sense for what works for her. Plus now she's one half of a Gen Z power couple who both seem relatively chill and sweet.

If you want to understand what has led Zendaya to where she is today, I highly recommend The Take's video essay about her.

Zendaya is conventionally hotter, has been acting for Disney since she was a kid (and has a career being a model/spokesperson outside of being a movie star), has been in way more films and hasn’t become an anti-vaxxer.

Being a celebrity is probably like maintaining a whole other career outside of acting. I'd imagine the difference between Wright and Zendaya is similar to the difference between Daniel Day-Lewis and Brad Pitt.

Her tiny little head seems creepy to me.

It’s actually annoying you even insinuated that Zendaya’s popularity has to do with Tom (who imo is not as good of an actor as his lady) and not the fact that she’s been acting for years longer than Letitia. And the girl has range. And I’m reading that Letitia has anti vax views too and if that’s true then yeah…that probably don’t help.

Zendaya has really made a name for herself with her acting in Euphoria. I’ve never seen an episode of the show but I’ve seen clips of her in certain scenes and even just clips have brought me to tears.

Zendaya was already mega famous with a legion of stans before she joined MCU. LW is also a Covid denier anti vax weirdo

Have you been on Twitter or tik tok? She is getting the same push. But Hollywood don’t like her cause of her homophobic & anti vax past, she lost hella fans cause of that & seems a lot in Hollywood bts don’t like her cause of it.

They always use zendaya for the example in their debates as to why their favs aren’t popping, which actually gives zendaya even more clout but they not smart enough to realize that

Note the discrepancy in numbers of their Followers

Zendaya was already a huge deal and accomplished actress before she was part of the MCU. She has been working in tv and movies her whole life pretty much.