Catfish seems to be on a lot too

>Did I miss something?

Yes, this has been covered a ton for like 5 years now.

I say this every time it's brought up. I don't get it, everyone was so giddy to to kill cable and now they go back to something like MTV and go "I don't get it, the only thing they show is like the cheapest thing to produce and re-run." This isn't what MTV became, it's what we made it.

Pretty much. They show it for a couple of reasons. It’s cheap to make and since there isn’t a story or anything, someone can tune in at anytime and they haven’t missed anything.

It's getting ridiculous.

They should bring back music videos, with the only TV shows being Beavis and Butthead.

>This isn't what MTV became, it's what we made it.

Bullshit. Fucking bullshit. MTV ran Real World down our throats before streaming was even a pipe dream. They've been playing to the lowest common denominator for decades.

Playing the lowest common denominator is different than this.

MTV and Viacom did this to themselves over the past 10 years.

It amazes me that it makes enough money to stay on the air at this point. Their ad buys must be part of a Viacom package deal, or the infomercials in the middle of the night are still enough to keep the lights on. It’s pretty much devolved into a broadcast subchannel.

They tried. There's no point when people can just watch music videos on youtube.

The difference is, you can show all the new stuff without having to go search for it like you would on YouTube.

Why would people wait to see videos on MTV when they can see them instantly on YouTube?

>MTV and Viacom did this to themselves over the past 10 30 years.

Don't forget that nasty Jersey Shore crap too.

I was just legitimately curious, really only got the tv part of the package cause it was only like $10 more for like 550 channels or something. The only ones I really even cared about were the sports stuff (finally big ten network!) but I just was confused as hell that mtv literally has one show in its lineup. I read some more about it and it seems like this horse has been beaten to death and back a bajillion times so sorry for posting yeeshhh

I do remember a handful of tv shows from Mtv when I was like middle school to hs age (looking at you, Jackass and whatever the spin off was called about bam and the cky guys) but I do remember really enjoying Daria* later as an adult

Well they had The Challenge but now that is on Paramount+

I don't know how you can even begin to believe that waiting to watch music videos on tv instead of instantly online is more convenient, but whatever.

Sports is why I kept cable for so long, and I still think streaming isn't prepared to fully take over the task of broadcasting the full slate of major professional and NCAA sports. But honestly I just like the format of cable better than streaming so I'm gonna stick with it until it goes down.

The interesting thing to me is when they aren't showing Ridiculousness, like on Saturday afternoons they have a pretty good mix of movies, especially early and mid-2000's comedies.

So you'd prefer that over specifically watching your favorite artists or genres?

YouTube is already pretty good at recommending new music videos based on your interests

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Well, I sincerely prefer him and his two friends talking about internet videos than any of those shows that end in Shore.

Or Teen Mom and 16 & Pregnant.

Dyrdek accounts for approximately 70% of the programming on MTv.

Carriage fees are the #1 answer for this. Reruns of this show still perform reasonably well, which is why they're on constantly. Viacom/Paramount control a huge number of channels and negotiate favorable carriage fees with cable providers to carry their channels. MTV is still fairly well rated all things being equal so the channel average boosts the appearance of demand which ups their carriage fee negotiation power. Couple that with the parent company controlling other more highly rated channels and you get the combination you have today. Want to carry VH1 and Paramount Network? Great, take these 8 other channels including MTV at a high rate. When MTV was the big fish the calculus was reversed to include other lower tier channels like VH1 & CMT. But it's the same situation.

Every channel has basically fallen to replaying the cheapest thing they can make or whatever they can get I syndication. IFC is the one that hurts me the most, it helped broaden my horizons when I was younger by playing tons of cult films totally unedited it introduced me to so many of my favorite directors and movies… tonight they have a 12 hour block of everybody loves Raymond.

This https://youtu.be/If2tOxy4E70

It's what I consider a laundry folding show, something you can have on in the background when doing things. Miss a few minutes and no big deal.

I'm sure MTV realizes how insane it is to have it on so much, and they still do it. So it must be working out for them lol.

> Every channel has basically fallen to replaying the cheapest thing they can make or whatever they can get I syndication.

I don't think that's quite it. I think the actual reason is that reruns aren't appointment TV at all anymore, so when new episodes of stuff aren't airing, they just constantly play the most popular things they have the rights to because they're the most likely to get people to stop on the channel and watch rather than keeping on channel surfing. Play a several-hour-long block of something popular and you'll catch people during that whole period and maybe keep some of them for a while; play a bunch of different less popular things and your odds of catching people go way down, as do your odds of keeping the people you did catch.

This explains a lot

https://youtu.be/If2tOxy4E70

Crazy that pretty much the entire cast of The Challenge this year agreed that Paramount+ did not know how to run that show. I read Tyson's comments and it was pretty surprising how unprofessional the production seemed to be.

The host of that show is ridiculous himself. I’m a guy about his age and I promise you if he came up to me and my friends dressed the way he dresses and talking the way he talks he’d absolutely be considered a loser. He’s like 40 trying to be 15.

1. To discover music outside of your recommends 2. Youtube ads

Reddit can never handle truth based on critical thinking. As you say, lowest common denominator isn't the same as playing 2-3 shows over and over every single day, which is what MTV and Comedy Central do now. I assume they're shelling out $0 until their cable license agreements run out and then they'll shutter the cable channels and move what's left of those brands to sections of Paramount+.

Time filler when the Challenge isn't on.

Yes. That host has dirt on the higher ups at MTV, only explanation.

Music videos are best viewed on Youtube.

I'd rather see music themed shows on MTV. Behind the Music, all music Jeopardy, making of music videos, and things like that.

Don’t worry, they’ll do a new version of Jersey Shore any time now. They just need to figure out how to dumb it down.

The unprofessionalism had nothing to do with Paramount, but rather Bunim-Murray, the production company. Every Challenge season ever has had the same unprofessionalism issues.

Yeah man cable is slipping. Not much reason to have it outside of live sports.

You act like we should feel bad about choosing streaming services. Wouldn't everyone prefer to watch what they'd like, as opposed to being force fed whatever the station threw in the timeslot? Fuck cable, I'd kill it again and again.

Outside of the US, there are a number of countries that get MTV Live, which is more like what MTV used to be. Music videos and recorded live shows.

Looking and seeing that they literally have days where that's all that plays is ridiculous(ness). I knew MTV pretty much only played a few shows over and over, but seeing legit only 1 show for days is crazy.

The last time I had cable was 2012. I didn't watch it much, my roommates did, but I do remember watching a lot of Jersey Shore one weekend to be ironic and annoy my roommates by pretending to be about it in like 2011. But back then, I feel like they had decent variety still. Cable is long dead.

In his defense, he’s wearing his own clothing line.

Honestly, saying this as someone who has put on Ridiculousness many times to fall asleep to, they should just make a 24/7 Pluto TV channel of Ridiculousness and broaden the broadcast schedule. It's a win-win for both fans and haters.

annoying Chanel laughter

I work the overnight shift. We have TVs but can not turn up the sound… Ridiculous is great for us

He's a shitty fuck with luck. Grossness.

I could see that, and I do remember last time I had to stay overnight at a hospital that was all I could find…

I hope someone at MTV reads this and decides enough is enough. Get that shitty show off the air!!!! It is so sad that MTV has become so unoriginal. Ridiculousness, really? That’s it? How did this happen? Why has nothing been done? Why god, why? I want my MTV!

If you’re not into the marathon a cable channel is showing, you can always go to On Demand, or stream your preferred shows through Hulu / Netflix / HBO / whatever.

They’ve basically given up all pretense that their cable streams are relevant at all.

the host is so obnoxious.

The newest challenge season is airing on MTV this week and the spinoff Challenge show just aired on CBS. So your comment is completely false. They are doing a World Challenge that is going to be on Paramount +, but the normal series is staying on MTV, at least for now.

Now? Pretty sure that's been the case for the last decade.

It costs nothing to produce.

1. There's ways to do this without cable
2. TV ads

MTV is still around? I haven't really heard much about them in about 20 years.

If your lucky you should see if you have mtv classic. Nothing but music videos as far as I can tell.

He’s a retired pro skater and multi millionaire lol. I’m sure he wouldn’t give a shit if you and your friends laughed at him for not wearing button ups.

Nah they put some catfish in there sometime

https://i.imgur.com/GPp8JPv.jpg

I remember when MTV was basically just Road Rules marathons all the time, except on Weekday afternoons when TRL was on for an hour.

MTV most certainly has unskippable ads

Loser take.

Holy shit they really weren't kidding though... I knew it was a lot but... Wow.

Their CEO also talked about the airing strategy, basically saying "the more often we show it back to back, the better the ratings of each individual airing"

So it's really the perfect storm, cheap, timeless, episodic, and compounds it's own success.

The main Challenge is still on MTV. New season premieres this week. All-Stars is on P+ (and the language is uncensored). The CBA one just wrapped up. There are so many Challenge spin-offs now I can't keep track.

MTV has music video channels in the US. Unfortunately, they're littered with commercial breaks. They used to be commercial free.

You will discover new music.

Some will be good, others, as Beavis and Butthead would be happy to tell you, would suck.

I’ve never watched Ridiculousness. I had a brief Tosh.O phase when I was like 15 or 16.

That was Tyson being Tyson. It's his whole shtick, being a pissy contrarian.

Bananas, Wes, Long and other Challenge vets all defended BM. They said they have their issues with rules but guys like Tyson and Leo expected something different and that's on them. Leo is a conspiracy theorist who thought production was out to get him.

I've been watching for 20+ years and I've never seen people complain like Tyson and Leo did. Leo even got special treatment with his video chats but still bitched.

Last time I open up cable there were multiple MTvs. One had nothing but reruns and the other had the traditional shit. I belive Ridi was on MTV2

The only time I ever watch cable TV is when I'm traveling for my job and staying in a hotel. Even then, I usually only watch something while I'm perched on the edge of the bed eating takeout. No matter the time of day, I know I can reliably bounce between a handful of channels to get an endless supply of Ridiculousness, Naked and Afraid, The Office, South Park, Storage Wars, Hoarders, Family Guy, and the occasional Shark Tank.

My wife and I turn it on whenever we travel lol

It's probably like 50%+ of what my dad watches on TV. He doesn't really use the internet much so my conspiracy theory is that the reason Ridiculousness is successful is because it's how older people watch funny Youtube videos without having to figure out how to use Youtube. The show itself is basically AFV with commentary, from what I've seen of it.

Giant teeth laughter intensifies

"...and that's what we call Busting Flim Flams"

(rubs hands together)

"We'll be right back with more Ridiculousness."

Well there certainly isn't music on it

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Ridiculousness was one of my late husbands favorite shows

The only thing I watch on MTV is Teen mom and sometimes Catfish

> tonight they have a 12 hour block of everybody loves Raymond.

Jesus christ. I don't have ELR, but that is so far from what IFC was "about" it's not even funny.

Most cable channels have devolved into rerun farms, but I've noticed it the worst with Paramount-owned channels (Comedy Central, Nickelodeon, MTV, etc.)

There's few MTV channels, so it depends on which one you watch. I have MTV Live HD running background noise a lot of time, & that's all videos.

It’s neither I nor F.

Or try Pluto TV, they have MTV Biggest Pop and it's free

But they have to pay DEVO a ton every hour

Nailed the C, though

A yes the g4 strategy with cops and ninja warrior, maybe the will switch to youtube streaming next since the gotta be slightly different.

You might cry bullshit over this, but I genuinely think IFC is showing But I’m A Cheerleader actually began my path where I wouldn’t be homophobic. A mid-2000s middle school white boy being shown that gay people are people and not a punchline kinda blew my mind at the time. Not to mention, IFC really did have insane films that really did shape my tastes for a while, from Boogie Nights to Gregg Araki’s 90s surreal stuff and their original programming with a hipster twist on comedy. I don’t know where it really went downhill, but it pains me to see what’s it currently is.

Why, back in my day, they used to play music videos 24/7.

Can you imagine such a thing?

Now can someone tell me how a lineup of stupid reality shows has anything to do with music?

is.... is that real?!

No. Sometimes they mess up and show Floribama Shore by mistake

More like 80-85%.

>They show it for a couple of reasons. It’s cheap to make and since there isn’t a story or anything, someone can tune in at anytime and they haven’t missed anything.

Like music videos?

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I miss the days of wall-to-wall Silent Library.

I was just about to post this. Kind of an insane story tbh. Rob flew under the radar for me after Fantasy Factory but seeing the time slots for ridiculousness and hearing everyone talk about how that's all that is on MTV blew my mind. Then someone posted this video and was like holy shit... he essentially is MTV now.

Where did you watch/read that? I wanna check it out! Also Chanel did a podcast and said that just her alone, she makes $100,000 per new episode

Early to mid 90s it was still pretty good. While less music, the programming was watchable. Liquid TV, Beavis & Butthead, early seasons of Real World, etc. But second half of the 90s it really started to go downhill.

Nailing the C is TIGHT.

My grandpa knows how to use youtube, your dad just really likes ridiculousness.

Hahahahaha omg. Welll I do love that show tho …

Today I learned MTV is still a thing.

New commercially viable pop music...

I've gotten to the point where I don't even consider basic cable when I want to find something to watch because of that reason. It's Ridiculousness on MTV, it's South Park or The Office on Comedy Central, it's channels that are just wall to wall home reno shows, there's channels that is just murder mystery fear porn...it's all bullshit.

They canceled Tosh.0 but kept this hot garbage

TLC enters the chat

Don’t forget all the hot tempered chefs on cooking shows

I cannot STAND the show.

I'm sure in real life, everybody on the show are probably cool, but Rob always felt like he was trying too hard, and that one chick adds NOTHING to the show except her god awful laugh.

Don’t forget Impractical Jokers

I just checked and it’s very real

Yeah yeah yeah yeah yeyeyeyeyeyeyeyes it is

Wow wow wow wow.....wow

Did you even read their comment? People don't always know what they want to listen to so going to YouTube and searching for that is impossible. If I'm in the mood for a specific artist, then yes, going to YouTube is very convenient. If I don't know what I want to listen to, then having MTV's programming used to be very convenient. That used to be a great way to find new stuff to listen to as well.

IFC is such a bummer now. Back in 08 I had a friend who had one of the fancier cable packages and that summer they would air big blocks of Whitest Kids U Know, which was a real treat for my basic cable ass.

It's be better if they could do shorter form content, maybe 2-5 minutes in length, so you're just seconds away from the next piece. Maybe set them to music of some kind...

Nah

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Also ridiculousness is almost up to 1000 episodes (despite being in for only about 10 years) so they can replay them constantly and a new viewer may not see a repeat for a long ass time.

I'd watch that.

Great video on how it happened

https://youtu.be/If2tOxy4E70

You think that's so far away from a channel was about? Just wait until I tell you about The Learning Channel and the Discovery Channel.

occasionally they have the yearly award shows

It's America's Funniest Home Video's rebooted

Also, it is all I see most elderly people watch these days besides FoxNews and CNN.

doesn't discovery air expedition unknown

Yea if this guy's grandpa anyone can do it!

what time

It's to the point that I'm wondering if it's not MTV but the recording industry that ruined MTV.

Music videos are post scarcity on youtube, right? There can't be much of a cost associated with playing these on a Network, ad nauseum. So, as far as I can tell, this means that one of two things must be true. The recording industry is charging a ton for television broadcasting rights for these music videos or untold millions just fucking cannot get enough of Ridiculousness.

It seems like such a no brainer to fill dead airspace with Vimeo's most played of the week on youtube. Toss on recorded concerts on occasion. Break it up with reruns of Ridiculousness to break up the monotony.

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"Ow! My Balls!"

https://www.theringer.com/tv/2020/9/15/21436802/mtv-ridiculousness-rob-dyrdek-reinvention

It might be my least favorite show on tv. I can’t believe these people make a ton of money to give the least funny commentary possible.

That's just fucking depressing.

And that's not even accounting for any other show he made with them

MTV has multiple channels on Pluto that are all videos. There's ones from Vevo too.

MTV is all Catfish and Ridiculousness. MTV2 is Teen Mom and old sitcoms (Fresh Prince and Sister Sister)

Oh gotcha. Thanks for the correction....MTv still sucks lol.

These cable channels are beyond saving. Anything new from these big media companies is going to the streaming services like Paramount+, Hulu, or Peacock.

Gosh, I miss even the raunchy after-school high school teenager era of MTV of my childhood, way past music on MTV.

Yep, that or catfished

Check this out I was actually curious myself after seeing a meme on Twitter. This channel really put it into perspective pretty well https://youtu.be/If2tOxy4E70

They used to show True Life reruns in the late morning..... about seven years ago.

Apart from that, yeah, it was pretty much all Ridiculousness with a little Catfish sprinkled in.

I liked True Life. I wish I could watch it on streaming.

I think The Challenge is about to air a new season

Even before youtube only showing videos wasnt viable. Their ratings were inconsistent which made selling ads hard.

My dad loves ridiculousness lol. Even when were all at my parents house we'll end up watching it a little here and there.

TLC stopped calling itself The Learning Channel in 1998 and began distancing itself from the name as early as 1992. It became just the letters with no meaning behind them. MTV did the same thing in 2010.

The real question is why hasn't MTV changed their name. It's got nothing to do with music anymore...

I cut cable along time ago and when I get sick and end up in the er. It’s always the one thing I know I can watch any time of the day.

At this point, MTV should be referred to as “Miscellaneous Television” instead of “Music Television”.

What a stupid generalization

Rob Dyrdek made some kind of deal with the devil didn't he?

Same reason The Learning Channel is still TLC

Do you actually want to watch 2022 music videos?

Because no one wants to watch 2022 music videos.

Listen to the radio?

You guys still see ads on youtube

You know youtube also has an autoplay function, as well as an entire list of suggested videos that are determined by your tastes, right? It's literally better in every way.

I miss the old IFC. I found so many amazing movies through that channel. Logo, too.

I was just thinking this the other day. It used to show really fantastic and/or obscure filmed unedited, and was later responsible for Portlandia and other original content. Now it’s nothing but Two and a Half Men, which is a shame.

At least we still have late-night TCM for the cult film viewing.

Like leave it on at home? My parents had this weird ritual of leaving tv and lights on and purposely leaving the other car in the driveway instead of the garage while we were on family vacations. Always reminded me of Home Alone.

In whatever hotel we're staying in

Oh word. If I’m in a different state I usually just leave the weather channel on

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It's the same thing with Impractical Jokers. I forget which channel it is but I swear that's all they ever show. I can watch a couple minutes of it but it gets old so fast idk how people are still watching it

Its either that or catfish. They should have ended it all before going downhill.

Yeah, sadly I do know it. Because I think it's dogshit. Here on YouTube Music it recommends me this lmao. Look at how unhelpful this is.

Edit: Why even respond and then block? Over me liking MTV over YouTube's algorithm even. Imagine getting upset over that. Do you own stocks in Google or something wtf?

/u/One-Adhesiveness5435, you are so lost lmao.

That's my favorite way of watching videos, thanks.

Yeah but that's still an algorithm that you can curate. How is that in any way worse than just random songs you have no control over? You are so lost right now LMAO

MTV actually dropped "music television" from it's name in 2010.

I can’t fucking stand that show. If you actually watch a full episode, there is so much middle school homophobic humor that it’s actually surprising it’s still on tv. And none of it is funny. Fuck those guys.

They dropped it from the logo.